Wakefield
www.nonchalantmom.com
Domino June/July 08
This shop was started by a mom, Carina Schott, who decided to leave her job working at Banana Republic and Gap (designing children apparel) in order to be able to stay in her hometown. First she started a website that was a fusion of all her expertise ( 23 years fashion knowledge + parenting skills). The company has been going strong for four years. They offer colorful, modern, and organic kids clothes. They also have modern, hand made toys, games, books, and mom supplies. The store's interior truly reflects its name. The shop almost seems like it is apart of a home. The tables look used and aged and the space is very warm and inviting. The walls are white with lots of framed images and shelves all over them. There are even wall graphics of colorful flowers that add some quirkieness to the space. Even though the space is fun it is a little too "pottery barn-ish" for me. It is a nice space that was put together to serve a purpose for this mom's shop and office for her website. But as far as a space that a client would hire a designer to put together for them, this does not work.
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