I decided to write up a questionaire in order to get a better perspective of a mom's needs when she is shopping...
1.) What draws you in to a baby / children’s store? ( name brands, prices, style, the interior space itself? + why?)
2.) What is your favorite place to shop for your kids?
3.) What are some features that are important in assisting you while shopping?
(These special considerations may be important if you’re shopping while pregnant, or with your children.)
4.) How important do you feel it is that you can reach all the products without the assistance of the store attendant? ( i.e. not being able to reach if you’re pregnant)
5.) Do you currently buy “eco” items? Do you understand the benefits of them compared to non-sustainable products?
6.) Would you support a store that offered sustainable baby/children items?
7.) Would you rather shop at a huge store with lots of choices, brands, and products or a more focused specialty store?
8.) Do you take you baby and or children with you when you shop with them? Is there a benefit to having them with you? Why or why not?
9.) Do you like having a place to sit and relax with your kids while shopping or would you rather just get in and get out?
10.)What are some factors that you would change, add, or delete from your favorite (or least favorite) children store and why?
11.) Do your kids (if old enough) seem to enjoy being in the “children” store too? Is this important? Why do you feel they like or do not like being in that space?
Sunday, November 2, 2008
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